Karoun Dairies S.A.L.
|KAROUN dairy, established in Beirut in 1931 by Ohannes Baghdassarian, became a pioneer in the Middle Eastern dairy industry.
Initially a small-scale manual operation, the dairy steadily improved its production methods by applying up to date technologies.
After World War II KAROUN invented a new process to produce drinking yogurt.It allowed producing this very popular product in the Middle East, hygienically and industrially. This production method is still in use. This made KAROUN become a generic name for drinking laban in Lebanon.
In 1952, KAROUN DAIRY introduced pasteurization and began to home deliver fresh pasteurized milk in glass bottles in addition to distributing its other products-yogurt, laban, labneh, drinking yogurt, whipping cream, cheese and butter, to hotels and restaurants in Beirut.
In 1963 the distribution system was entirely reorganized to cover the totality of Lebanon: its fleet of delivery vans distributed KAROUN products exclusively to retailers, hotels and restaurants.
KAROUN Dairy was the first to introduce in Lebanon the one-way plastic containers in 1968 replacing the returnable glass bottles of fresh milk and drinking laban. It was also a pioneer in introducing the round plastic cups replacing the clay pots of laban. The same year KAROUN DAIRY began to market for the first time in Lebanon yogurt with real fruits under the brand "YOFRUIT".
In 1971 Ara Baghdassarian the owner's son took over marketing and administration. As demand for KAROUN'S products continued to exceed output despite several increases in capacity, it was decided to undertake yet another expansion: to transform the firm into a corporation and erect a new plant. Thus KAROUN DAIRIES S.A.L was authorized on 23 march 1972.
A modern plant having a capacity of 2000 L/hour expandable to 4000 L/hour of milk was built in the Beirut suburb of Bauchrieh. It is fully equipped to produce efficiently fresh dairy products and to be CIP cleaned. It has its own laboratory and maintenance facilities. In December 1973, the new plant took over from the old facility.
KAROUN DAIRIES is a practitioner of product innovation that relies heavily on benefit segmentation. It enters markets by introducing a new product with a new benefit rather than launching a me-too product. In 1996, for the first time in Lebanon, KAROUN introduced laban, labneh and drinking laban in NO FAT- NO SALT varieties. KAROUN DAIRIES makes a practice of producing each of its brands in several sizes and forms to satisfy varying needs in the market place. However it makes a continuous effort to improve the product quality over the product's life.
KAROUN DAIRIES' objective has always been to make available to every individual fresh dairy products of premium quality by applying hygienic practices.
KAROUN was built up on the principles of very strict quality standards. Quality control is based on elaborated methods and directives:
.Raw Material Control: This control guarantees observance of the quality required for the cow milk, culture, and all other ingredients to produce constantly uniform and highly nutritious products.
.Process Control: This control assures that pasteurization, homogenization, filling and incubation are carried out in strict application of our severe standards to have products free of any contamination with that delicious taste, aroma and creaminess that characterize our Fresh Milk, Yogurt, Laban, Labneh and Drinking Laban.
.Product Control: The final quality control assures that the standards of microbiological purity; chemical characteristics and packaging standards are fulfilled.
KAROUN DAIRIES S.A.L. participates in making Lebanese Standards of dairy products at the Lebanese Standards Institution - LIBNOR and is member of:
.The Chamber of Commerce, Industry and Agriculture of Beirut & Mount Lebanon (CCIB)
.The Association of Lebanese Industrialists (ALI)
The Chairman-CEO, Mr. ARA BAGHDASSARIAN, is:
.Member of the Board of Directors of the Industrial Research Institute (IRI)
.Treasurer and President of the Strategies, Planning and Scientific Research Commission of the Syndicate of the Lebanese Food Industries (SLFI)
.Member of the Lebanese Higher Council of Agro-Industries
.Member of the Lebanese-Syrian Commission of Food Production
.Vice President of the Vocational and Technical School for Food Industries
.Founder and Managing Director of 4AB Consulting-Management Consultants .
In this era of globalization and Free Trade, the oldest yet modern dairy in Lebanon, KAROUN DAIRIES S.A.L is ready to cooperate with strategic partners on its mission of providing healthy and natural food and refreshments to all.